What are Google Bombs?

When a group of people use a specific anchor text to link to a particular web page in order to shoot up its Google ranking, the phenomenon is known as ‘Google Bomb’ or ‘Googlebomb’.

The first known Google Bomb in the history of the web world was the one used to raise the Microsoft homepage through the keywords “more evil than Satan himself”!

Why is this done?

Googlebombing is done:

• as an underhand Search Engine Optimization technique done for fun.

• in order to promote some ulterior motives against a person or an organization.

• as a political manoeuvre.

The logic utilized behind Googlebombing:

Google search engine algorithm gives a higher rank to a page which has consistent anchor text in its backlinks.

Googlebomb Watch:

Googlebomb Watch is Google’s answer to Google bombs. It keeps an eye on old and new Googlebombs.

Google checks the anchor text of all the incoming links to a web site. In case the text is not on the web site, then that particular link is downgraded or ignored.