Google Yahoo search advertising deal

What may have been, or (little chances) still may be a very useful deal for PPC management companies, the search advertising deal between Google and Yahoo is on the verge of a collapse, Wall street journal reports. With the source of information still unconfirmed, I still have my fingers crossed.

What the deal means to you, as a Google Adwords advertiser

If you use Google Adwords (or you use a company that manages your pay per click ads via Adwords), this could have meant opening doors to a new genre of audience. With most people (some say upto 80%) using Google to search, the way I see it, people who're less internet savvy, or "couldn't care less which search engine they use" use Yahoo. With my personal ad campaigns, I've always seen a higher conversion rate with Yahoo, be it the hotel industry, gaming, education or social sites. I reckon the reason for that is a different, not a very avid online user (no offense to anyone).

With this Google Yahoo ad deal, your Adwords ads would've showed up on Yahoo. Yahoo and Google would've shared the revenue in undisclosed percentages.

For people like me, who've never bothered to start a Yahoo Publisher account (as most often I rank pretty well on Yahoo organically), this would've meant a larger, "different" and varied audience from regions where Google might not be as popular as Yahoo - places like China, Taiwan, India, Phillipines, and some middle eastern countries in later stages. In early stages the deal takes mostly US users into account.

Up Selling Point: Broad tail keyphrases on Yahoo yield no ads, and on Google they do. With this deal, Yahoo monetises all that traffic and Google Adwords users get more clicks and conversions. (for me, broad tail keywords always convert more than generic ones)

Google-Yahoo ad deal specs

• Negotiations started in June 2008
• Google Adwords ads to appear on Yahoo
• Yahoo to have control of how many ads to take
• Google, Yahoo to share ad revenue
• Yahoo estimated additional earnings of 250 to 800 million dollars.
• Google explains the deal to its users - here
• Yahoo will enable Yahoo messenger and Google Talk interoperability.