5 things you never knew about SEO/SEM
1. Your success in SEO is directly proportional to language skills of your optimization expert. When building links: negotiating your anchor texts, text surrounding your link and the position of your link on another web site are aspects that define how much value (or link juice) its going to bring in for your website. A well defined and well negotiated link can be manifold more effective than "just any text linking to your site from anywhere".
2. Your rankings are only as high as the number of man hours put into your search engine marketing and optimization, under of course good management. A well optimized web site that ranks in top 10 on Google for highly competitive keywords has very uniform:
a. Incoming links from industry related websites - These links are generated by expert SEOs because of their connections in the industry and secondly because of their research, which leads them to websites that your competitors are linked from.
b. Incoming links from general authoritative websites like ezinearticles.com, bbc.com, wikipedia.org, associatedcontent.com etc. This obviously constitutes of writing hundreds of thousands of very high quality articles and submitting them to these highly authoritative sites. A point to note here is: If you start writing articles for a new website, you won't get as many views as a writer who has previously submitted hundreds of articles and one who holds an expert author status with these websites. So get hold of a company that has a good reputation of authoritative content building and start off asap. This is where your competitors are usually not looking.
c. Internal optimisation which includes keyword density, meta tags, title tags etc of your website's various pages. This again requires studying in dept whats working in your industry in which search engine and whats not. For example - Google doesn't give much importance to meta tags at all, whereas Yahoo or MSN do.
So you see, there's a lot of time that needs to be spent on your site's SEO. Imagine recruiting a person in UK or US to do this. He/she will probably do the same thing as an expert Indian optimiser, only costing you 3 times as much. Therefore you should know clearly what part of your SEO to outsource and what not.
3. The greatest web design on the planet is nothing without "calls to action". Guess why facebook.com is now the #1 website for social networking? Its because as soon as you login, the site tells you what your friends or connections have been doing. This makes you curious and you click on their profiles to know more. Then you come back to your homepage and you're given more interesting trivia. These are called "calls to action", that prompt you to explore more and stay on that website, thus making the site successful.
Believe it or not, your site is constantly tracked by Google with respect to industry benchmarks. You may have noticed the same industry benchmarking on Google Analytics. If your site is not able to retain users (which needs you to give appropriate calls to action), you're going down the rankings gradually.
4. When you let your users write the content for you, you rank higher on Search Engines. Wikipedia - Who is it written by? The owner? No, its written by the users and today it is one of the world's most used websites.
We performed an experiment to see whats more important - Incoming links or a site's content. Guess what we found? It was the site's content which was most important. One of our experimental sites called "delhi-university.in" today gets over 2000 uniques a day, ranks #2 for keyphrase "delhi university" worldwide and all it does it, posts new user content on the homepage, which because of its popularity is now every few seconds. Google crawlers visit frequently and the site gets over a thousand visits from broad tail keywords. It started with just one incoming link from our homepage. Beat that!
5. Every link is valuable. Most webmasters think NO FOLLOW links aren't valuable. Well get this - the site mentioned in the above paragraph was only linked to by Wikipedia with, as we all know - a "no follow" anchor, but from a highly relevant page. It still appeared on Google.co.in at #8 for that key phrase. In fact if your take any competitive market and analyse the incoming links of the top rankers, you'll see their participation on hundreds of forums with relevant anchor text and no follow links. Do they not count at all? They do and a massive deal at that.
Overview
Search engine marketing (SEM) and Search engine optimisation (SEO) are expensive processes, but the benefit of your site ranking on top of Google is potentially millions of users.
1. Get your site up there.
2. Mind your pocket while you do that. Outsource!
3. Once there, make sure your users help you stay there. Get them writing and discussing on your site.
4. Be viral. Get your users to help you get more users!
Modulus Systems in India is on top of SEO/SEM with over 100 clients from the UK and US. Why do you think they chose this company? Only because its worth outsourcing your link building and authoritative content writing to India. You pay one third the price and never sacrifice on the quality of SEO consultants.
Have an experience with outsourcing? Comment below.
2. Your rankings are only as high as the number of man hours put into your search engine marketing and optimization, under of course good management. A well optimized web site that ranks in top 10 on Google for highly competitive keywords has very uniform:
a. Incoming links from industry related websites - These links are generated by expert SEOs because of their connections in the industry and secondly because of their research, which leads them to websites that your competitors are linked from.
b. Incoming links from general authoritative websites like ezinearticles.com, bbc.com, wikipedia.org, associatedcontent.com etc. This obviously constitutes of writing hundreds of thousands of very high quality articles and submitting them to these highly authoritative sites. A point to note here is: If you start writing articles for a new website, you won't get as many views as a writer who has previously submitted hundreds of articles and one who holds an expert author status with these websites. So get hold of a company that has a good reputation of authoritative content building and start off asap. This is where your competitors are usually not looking.
c. Internal optimisation which includes keyword density, meta tags, title tags etc of your website's various pages. This again requires studying in dept whats working in your industry in which search engine and whats not. For example - Google doesn't give much importance to meta tags at all, whereas Yahoo or MSN do.
So you see, there's a lot of time that needs to be spent on your site's SEO. Imagine recruiting a person in UK or US to do this. He/she will probably do the same thing as an expert Indian optimiser, only costing you 3 times as much. Therefore you should know clearly what part of your SEO to outsource and what not.
3. The greatest web design on the planet is nothing without "calls to action". Guess why facebook.com is now the #1 website for social networking? Its because as soon as you login, the site tells you what your friends or connections have been doing. This makes you curious and you click on their profiles to know more. Then you come back to your homepage and you're given more interesting trivia. These are called "calls to action", that prompt you to explore more and stay on that website, thus making the site successful.
Believe it or not, your site is constantly tracked by Google with respect to industry benchmarks. You may have noticed the same industry benchmarking on Google Analytics. If your site is not able to retain users (which needs you to give appropriate calls to action), you're going down the rankings gradually.
4. When you let your users write the content for you, you rank higher on Search Engines. Wikipedia - Who is it written by? The owner? No, its written by the users and today it is one of the world's most used websites.
We performed an experiment to see whats more important - Incoming links or a site's content. Guess what we found? It was the site's content which was most important. One of our experimental sites called "delhi-university.in" today gets over 2000 uniques a day, ranks #2 for keyphrase "delhi university" worldwide and all it does it, posts new user content on the homepage, which because of its popularity is now every few seconds. Google crawlers visit frequently and the site gets over a thousand visits from broad tail keywords. It started with just one incoming link from our homepage. Beat that!
5. Every link is valuable. Most webmasters think NO FOLLOW links aren't valuable. Well get this - the site mentioned in the above paragraph was only linked to by Wikipedia with, as we all know - a "no follow" anchor, but from a highly relevant page. It still appeared on Google.co.in at #8 for that key phrase. In fact if your take any competitive market and analyse the incoming links of the top rankers, you'll see their participation on hundreds of forums with relevant anchor text and no follow links. Do they not count at all? They do and a massive deal at that.
Overview
Search engine marketing (SEM) and Search engine optimisation (SEO) are expensive processes, but the benefit of your site ranking on top of Google is potentially millions of users.
1. Get your site up there.
2. Mind your pocket while you do that. Outsource!
3. Once there, make sure your users help you stay there. Get them writing and discussing on your site.
4. Be viral. Get your users to help you get more users!
Modulus Systems in India is on top of SEO/SEM with over 100 clients from the UK and US. Why do you think they chose this company? Only because its worth outsourcing your link building and authoritative content writing to India. You pay one third the price and never sacrifice on the quality of SEO consultants.
Have an experience with outsourcing? Comment below.
Labels: Outsourcing, SEM, seo
posted by Modulus Systems at
11:06 PM
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